Everything You Need To Know About Donorhub Questionnaire: A Step-by-Step Guide

This guide will walk you through everything you need to know about using Donorhub Questionnaire, from understanding its purpose to creating, distributing, and analyzing your questionnaire results. This is a beginner-friendly guide, designed to make the process as smooth and efficient as possible.

What is Donorhub Questionnaire?

Donorhub Questionnaire is a powerful feature within the Donorhub platform that allows you to gather valuable information from your donors. You can use it to understand their motivations, preferences, donation history, and overall engagement with your organization. This data can then be used to personalize communications, improve fundraising strategies, and build stronger relationships with your supporters.

Why Use Donorhub Questionnaire?

  • Targeted Fundraising: Understand donor interests and tailor fundraising appeals accordingly.

  • Improved Engagement: Identify areas where your organization can better engage with donors.

  • Data-Driven Decisions: Make informed decisions based on real donor feedback.

  • Personalized Communication: Craft personalized messages that resonate with individual donors.

  • Increased Retention: By understanding donor needs and preferences, you can increase donor retention rates.

    • Prerequisites:

    Before you begin, ensure you have the following:

  • A Donorhub Account: You need an active Donorhub account with appropriate permissions to access and manage questionnaires. If you don't have one, contact your organization's Donorhub administrator.

  • A Clear Objective: Define what you want to achieve with the questionnaire. What specific information are you trying to gather?

  • A Target Audience: Identify which donor segment you want to target with the questionnaire.

  • Basic Understanding of Survey Design: Familiarize yourself with best practices for questionnaire design, such as using clear and concise language, avoiding leading questions, and offering a mix of question types.

    • Tools You'll Need:

  • Donorhub Platform: This is the primary tool for creating, distributing, and analyzing your questionnaire.

  • Word Processor (Optional): You might find it helpful to draft your questions in a word processor before entering them into Donorhub.

  • Spreadsheet Software (e.g., Excel, Google Sheets): This will be useful for analyzing the data you collect.

    • Step-by-Step Guide:

    1. Accessing the Questionnaire Feature:

  • Log into your Donorhub account. Use your credentials to access the Donorhub platform.

  • Navigate to the "Questionnaires" section. This is typically located in the main menu or dashboard. Look for an icon or link labeled "Questionnaires," "Surveys," or something similar. The exact location may vary depending on your Donorhub setup.

    • 2. Creating a New Questionnaire:

  • Click on "Create New Questionnaire" (or similar). This button will typically be prominently displayed on the Questionnaires page.

  • Give your questionnaire a descriptive title. Choose a title that clearly indicates the purpose of the questionnaire, such as "Donor Engagement Survey" or "Fall Campaign Feedback."

  • Add a brief description. This description should explain the purpose of the questionnaire to your donors. For example: "Thank you for taking the time to complete this short survey. Your feedback will help us improve our programs and better serve our community."

    • 3. Adding Questions:

  • Choose a question type. Donorhub typically offers a variety of question types, including:

    • * Multiple Choice: Allows donors to select one option from a list.
    * Checkbox: Allows donors to select multiple options from a list.
    * Text Input (Short Answer): Allows donors to provide a brief text response.
    * Text Area (Long Answer): Allows donors to provide a longer, more detailed text response.
    * Rating Scale (Likert Scale): Allows donors to rate their agreement with a statement on a scale (e.g., 1-5, Strongly Disagree to Strongly Agree).
  • Enter your question text. Write clear and concise questions that are easy for donors to understand. Avoid jargon and leading questions.

  • Add answer options (if applicable). For multiple choice and checkbox questions, enter the answer options. Ensure the options are comprehensive and mutually exclusive (where appropriate).

  • Mark required questions. If a question is essential for your analysis, mark it as required. This will ensure that donors cannot submit the questionnaire without answering it.

  • Repeat steps 3-5 for each question. Add all the questions you need to gather the information you are seeking.

  • Organize your questions. Most platforms allow you to drag and drop questions to rearrange their order. Arrange the questions in a logical flow, starting with simpler questions and moving to more complex or sensitive ones.

    • 4. Configuring Questionnaire Settings:

  • Set start and end dates. Specify the timeframe during which the questionnaire will be available to donors.

  • Customize the thank-you message. After donors submit the questionnaire, they will see a thank-you message. Customize this message to express your gratitude and let them know how their feedback will be used.

  • Choose distribution method. Decide how you will distribute the questionnaire. Options may include:

    • * Email Link: Generate a unique link that you can email to donors.
    * Website Embed: Embed the questionnaire directly on your website.
    * Social Media: Share a link to the questionnaire on social media.
  • Configure notification settings. Decide whether you want to receive email notifications when donors submit the questionnaire.

    • 5. Distributing the Questionnaire:

  • Choose your distribution method. As determined in Step 4.

  • Craft your email (if using email distribution). Write a compelling email that explains the purpose of the questionnaire and encourages donors to participate. Include the unique questionnaire link in the email.

  • Monitor response rates. Track the number of responses you receive to ensure you are reaching your target audience.

    • 6. Analyzing the Results:

  • Access the questionnaire results within Donorhub. The platform will typically provide a summary of the responses, including charts and graphs.

  • Export the data to a spreadsheet (optional). For more in-depth analysis, you can export the data to a spreadsheet program like Excel or Google Sheets.

  • Analyze the data to identify trends and insights. Look for patterns in the responses that can help you understand your donors better.

  • Use the insights to inform your fundraising and engagement strategies. Take action based on the data you have collected.

    • Troubleshooting Tips:

  • Low Response Rate:

    • * Check your email subject line. Make sure it's compelling and clearly states the purpose of the email.
    * Ensure the questionnaire is easy to complete. Keep it short and focused.
    * Send a reminder email. A gentle reminder can encourage more donors to participate.
    * Offer an incentive (optional). Consider offering a small incentive, such as a chance to win a prize.
  • Technical Issues:

* Test the questionnaire thoroughly before distributing it. Ensure all the questions and answer options are displaying correctly.
* Contact Donorhub support if you encounter any technical problems.

Summary:

Using Donorhub Questionnaire effectively involves planning, creating engaging questionnaires, distributing them strategically, and analyzing the results to gain valuable insights about your donors. By following the steps outlined in this guide, you can leverage the power of Donorhub Questionnaire to improve your fundraising efforts, enhance donor engagement, and build stronger relationships with your supporters. Remember to always prioritize clarity, conciseness, and respect for your donors' time when creating and distributing your questionnaires. Good luck!