Will Estes' "Important Notable Important Notable Notable Told In A New Way": A Beginner's Guide

While the title "Will Estes' Important Notable Important Notable Notable Told In A New Way" might sound like a quirky art installation, it actually refers to a fundamental principle in effective communication, particularly in storytelling and persuasive writing. It boils down to making your message memorable and impactful by highlighting its significance and delivering it in a fresh, engaging manner. Let's break down each component and explore how to apply it.

1. "Important": Establishing Relevance and Value

The first "Important" emphasizes the necessity of demonstrating the relevance of your message to your audience. Before you even begin to tell your story or present your argument, you need to answer the unspoken question in your audience's mind: "Why should I care?"

This involves clearly articulating the value proposition. What benefit will the audience derive from paying attention? What problem does your message solve, or what opportunity does it present?

Key Concepts:

• Audience Awareness: Understanding your audience's needs, interests, and pain points is crucial. Tailor your message to resonate with them specifically.


• Value Proposition: A clear statement of the benefits your message offers. What will the audience gain by listening?


• Problem/Solution Framing: Presenting a problem that the audience can relate to and then positioning your message as the solution.

Common Pitfalls:

• Assuming Importance: Don't assume your audience automatically understands the significance of your message. Explicitly state why it matters to them.


• Generic Benefits: Avoid vague claims like "it's good" or "it will help you." Be specific about the tangible benefits.


• Ignoring the Audience: Failing to consider the audience's perspective and tailoring your message accordingly.

Practical Examples:

• Marketing a New Software: Instead of saying "Our software is the best," say "Tired of spending hours on manual data entry? Our software automates the process, saving you up to 20 hours per week and reducing errors by 15%." This highlights the *important* benefit of time savings and increased accuracy.


• Presenting a Research Proposal: Instead of starting with technical jargon, begin by stating the problem your research addresses: "Millions of people suffer from chronic pain, and current treatments are often ineffective or have debilitating side effects. My research aims to develop a new pain management strategy with fewer adverse effects." This immediately establishes the *important* problem being addressed.


• Giving a Toast at a Wedding: Instead of a generic "To the happy couple," you might say, "Today is *important* because it marks the beginning of a beautiful journey for two people who have found love and companionship in each other. May their life together be filled with joy and laughter." This highlights the *important* significance of the occasion.

2. "Notable": Making Your Message Stand Out

The "Notable" component focuses on differentiating your message from the noise. In a world saturated with information, it's crucial to make your message memorable and attention-grabbing. This involves using compelling language, vivid imagery, and unexpected twists to capture the audience's interest.

Key Concepts:

• Differentiation: Highlighting what makes your message unique and superior to alternatives.


• Compelling Language: Using strong verbs, sensory details, and evocative metaphors to create a lasting impression.


• Storytelling: Framing your message within a narrative structure to make it more engaging and relatable.

Common Pitfalls:

• Generic Language: Using clichéd phrases and overused expressions that fail to capture attention.


• Lack of Visuals: Relying solely on text and neglecting the power of images, videos, and other visual aids.


• Being Predictable: Failing to surprise or challenge the audience's expectations.

Practical Examples:

• Describing a Wine: Instead of saying "It's a good red wine," say "This Cabernet Sauvignon explodes with notes of black cherry, cedar, and a hint of dark chocolate, leaving a velvety smooth finish on the palate." This uses *notable* and descriptive language.


• Presenting Sales Figures: Instead of a dry spreadsheet, use a visually engaging chart that highlights key trends and insights. Include a *notable* anecdote about a successful customer interaction.


• Introducing a Guest Speaker: Instead of a bland introduction, share a *notable* and intriguing story about their accomplishments or unique perspective.

3. "Told In A New Way": Innovation and Freshness

This final component emphasizes the importance of delivering your message in a novel and engaging manner. Avoid rehashing old ideas or using tired formats. Seek out innovative approaches that will capture the audience's attention and make your message more memorable.

Key Concepts:

• Creativity: Thinking outside the box and exploring unconventional approaches.


• Innovation: Adapting new technologies and techniques to enhance your message.


• Audience Engagement: Encouraging interaction and participation to create a more immersive experience.

Common Pitfalls:

• Relying on Tradition: Sticking to outdated methods and failing to experiment with new approaches.


• Ignoring Feedback: Failing to solicit and incorporate feedback from your audience.


• Fear of Failure: Being afraid to try new things and risk making mistakes.

Practical Examples:

• Delivering a Presentation: Instead of a traditional PowerPoint presentation, use interactive polls, gamification, or virtual reality to engage your audience. Tell the story in a *new way* using a whiteboard animation.


• Creating a Marketing Campaign: Instead of relying solely on traditional advertising, explore social media influencers, viral videos, or experiential marketing to reach your target audience in a *new way*.


• Writing a Book: Instead of a traditional narrative, experiment with multiple perspectives, nonlinear timelines, or interactive elements to create a more immersive reading experience.

Putting It All Together:

The power of "Will Estes' Important Notable Important Notable Notable Told In A New Way" lies in its holistic approach. It's not enough to simply have a valuable message; you must also make it stand out and deliver it in a way that resonates with your audience. By focusing on the importance, notability, and novelty of your message, you can significantly increase its impact and effectiveness.

Think of Steve Jobs' product launches. He didn't just announce new iPhones; he framed them as *important* solutions to everyday problems, showcased their *notable* features with compelling visuals, and presented them in a *new way* that generated excitement and anticipation.

By consciously applying these principles, you can transform your communication from ordinary to extraordinary, ensuring that your message is not only heard but also remembered and acted upon. So, the next time you're crafting a message, remember "Will Estes' Important Notable Important Notable Notable Told In A New Way" and strive to make it truly impactful.